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About Golfmagicmagic

For someone looking for advice on what club to buy, how to improve their game or where to play, GolfMagic has all the answers. In short, it is the most complete resource for golfers on the web. There are thousands of reviews of equipment and courses from real golfers. And under the watchful eye of editor and industry stalwart, Bob Warters, some of the world’s most respected golf writers provide advice on kit and technique to help everyday golfers get more from the game they love and make better decisions about where to spend their money. If golfers are your customers, Golfmagic is the place to talk to them.

User profile*

Mr Golfmagic: male, age 46, income £36,000

Mr Golfmagic is an active, environmentally conscious professional. Keen to reduce his carbon footprint he likes to take his holidays in the UK and prefers to eat healthy, organic food. At the end of a hard week he likes to drop everything and get away to a golf course. He’s discerning and informed and reads The Guardian and bbc.co.uk to keep up-to-date.

• 50% earn over £40,000 per annum
• 94% always research online before buying
• 63% took 2 or more holidays last year
• 91% play golf weekly or more regularly

* Golfmagic user survey April 2009

Golfmagic traffic

(Omniture, May 2010)

Monthly unique users 117,055
Page impressions 658,668
Average dwell time 12 mins

Email newsletters 42,268
Third party emails 15,855

OPPORTUNITIES

Golfmagic.com offers numerous ways to reach your target golfing audience but the best approach is to discuss your needs with our commercial team, on the contact details below. However, here are some suggestions:

If you are a Retailer: • We send tens of thousands of golfers through to our online retail advertisers each month.
• For highly targeted promotions, we can also link your product catalogue with the Golfmagic.com user review catalogue, so that readers can click from review pages on Golfmagic.com direct to the purchase page of that same product on your website.
• We can also target golfers in your local area by using our geographically targeted email newsletters.

If you are a Manufacturer or Distributor: • Your brand or product ranges can be seen hundreds of thousands of times each month, with targeted advertising to specific sections of Golfmagic with ad boxes, banners, and sponsorship positions.
• For highly targeted promotions, you can sponsor relevant sections of the Golfmagic.com user review catalogue, to deliver your brand and product message at the very point of purchase decision.
• In addition, we can run competitions, capture market research data and send specific promotional messages in the weekly Golfmagic.com email newsletter.

If you are a Media Buyer / Planner: - We run regular campaigns for major national and international organisations and will create a tailor-made package to suit the requirements of your current promotion. We are always keen to talk to you about your ideas to create innovative and effective campaigns.

EXECUTIONS AVAILABLE

Banner Ads: Served at the top of every page across the network.

Button Ads: Served in a variety of positions across the network of sites. Key positions are down the left and right-hand columns, other options are available.

Skyscraper Ads: Delivered to give your brand high visibility on the right hand side of our network of sites.

Rich Media Ads: Served throughout the site enabling advertisers to enhance the interactivity and creativity of their advertising executions. Rich media can also be used within traditional banner, button and pop-up advertising.

Channel Sponsorship: Tailor-made sponsorship opportunities including Forum, User Review, Brand page, e-Newsletter, Event and Feature enable you to develop long term branding and help grow ‘reader-relationships’ within a dedicated targeted audience. Valuable Data Capture mechanisms can also be custom made into your plans for future in-house promotions.

OUR PARTNERS


"Mizuno has been advertising with Golfmagic.com for the last two years and we have found it a useful vehicle to extend our marketing campaigns to golfers whom we may not reach through print or TV advertising.

"The ability to measure the success of online campaigns is particularly rewarding and we work closely with the Golfmagic.com team on targeting campaigns to ensure they meet our advertising objectives."

Rob Jackson
UK Marketing Manager - Mizuno Golf.


"Wilson Golf has worked closely with Golfmagic in creating several user-friendly campaigns, which have all exceeded expectations. Digital Marketing is at the stage where it must be considered in all advertising activities; it is now an aspect of marketing which would be costly to ignore in today’s technological market place. Wilson Golf will be at the forefront of the digital golf market and Golfmagic.com will be largely responsible for this."

Rick Hazeldon
Interactive Marketing – Wilson Golf Europe.



"I have just run my first Rich Media campaign with Golfmagic.com and they have been nothing but helpful from initial concepts and planning all the way through to ensuring full delivery. They have been very accommodating with all requests - even changing the layout of the page to ensure my client would be happy with the position of their ad!

"I was also really impressed with the content Golfmagic.com created for my client, delivering great value for money. I will certainly be talking to Golfmagic when planning my next golf-related campaign."

Jonny Niren
Online Communications Executive - Manning Gottlieb OMD


"The service we have received over the last 12 months with Golfmagic has been exceptional, and the results have consistently shown a high yield and R.O.I. Many thanks to Mike and his team for providing a superb springboard for much of our on-line activity, and we look forwards to an even more fruitful relationship in 2009."

Kevin
Clarion Portfolio (SRIXONS media buying agency)


“Golfmagic has been an extremely effective online marketing tool with consistently high click through rates achieved in part by their accommodation of a wide range of creative styles and sizes. The service and delivery rates provided by Mike and his team have been second to none and we look forward to an equally successful 2009 season.”

Oliver Churcher
UK marketing manager for MOTOCADDY


CONTACTS

Please contact our commercial team, who are here to provide you with solutions to your specific advertising needs:

Michael Smyth
Online Accounts Manager
T: +44(0) 207 843 8869
F: +44(0) 207 843 8999
E: Michael.Smyth@magicalia.com

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