Adidas has launched an “Urban inspired, non-traditional” on and off-course line of footwear and apparel called adidcross.
Aimed at the modern golfer, the line has Anorak jackets, Henley shirts, hoodies and joggers and is for the player that wants to wear the same clothes on and off the course.
“adicross is the lifestyle brand that golfers everywhere have been waiting for,” said world number one Dustin Johnson.
“This is something that I’ll wear when I’m traveling to a tournament, practicing at home, or even headed to the gym. It’s just a cool look that I’m really excited about; especially since it’s so versatile being something you can wear on and off the course.”
The new footwear range is headlined by Bounce, ergonomic fit, offset wrapped saddle with multiple eyelet rows for customizable lacing, and a non-marking adiwear rubber spikeless outsole that features 181 strategically-placed lugs for optimal grip that are green-friendly.
“adicross was designed as a result of the feedback we were hearing from our core consumer,” said Dylan Moore, creative director, adidas Golf. “Like everyone else, golfers live in a complex, busy world with many diverse interests. They expect more from less and demand performance out of what they wear. adicross provides it all; performance, comfort and versatility.”
No-show technology (featured in the Henley, t-shirt and pique polo):
This technology offers a sweat-wicking, double-knit material that eliminates the appearance of sweat before it even gets to the surface.
Nylon-spandex blend (featured in the five-pocket pant and short)
This material combines stretch and comfort to increase ease of movement, all while being highly durable. Pants are designed with modern tapered fit, perfect to wear anywhere.
Primeknit (featured in Icon Polo and Jacket)
This proprietary material from adidas is soft and stretchy while providing a balanced weight; ideal for enhancing mobility and providing premium comfort and feel.
“We wanted to challenge ourselves to design a line that would aid in helping athletes in their game, their life and in their world,” said Chad Alasantro, senior designer, men’s apparel at adidas Golf. “adicross is a perfect blend of hidden technology, fused with a creative aesthetic. The colours are rich, yet muted, providing the perfect option for golfers both on and off the course.”
The adicross line will not be worn by adidas athletes in competition.