Alex Noren lifts the British Masters trophy (Photo: Getty Images)
Callaway staff player Alex Noren continued his impressive run of form with a third victory in the space of four months on the European Tour following a two-shot victory at the British Masters.
Noren, 34, won the Scottish Open in July and European Masters in September.
REPORT: NOREN WINS BRITISH MASTERS
The in-form Swede relied on a full bag of Callaway and Odyssey equipment, none more so than his red-hot Works #1 putter that he attributed much of his success down to at The Grove.
"My putting was probably the best thing this week," said Noren.
"I holed a lot of putts. My chipping and wedge game was a lot better, so it helped me out."
FEATURE: ALEX NOREN PUTTING TIPS
Noren raises aloft his Odyssey putter after making birdie at the par-5 18th (Photo: Getty Images)
ALEX NOREN: IN THE BAG
Driver: Callaway XR 16 Sub Zero (8.5 degrees)
3-Wood: Callaway XR 16
Hybrid: Callaway Apex (18 degrees)
Irons: Callaway Apex Pro (4-9)
Wedge: Callaway Mack Daddy 2 (47, 52, 56, 60 degrees)
Putter: Odyssey Works #1
Ball: Callaway Chrome Soft