British brand Dunning has revealed its Autumn/Winter 2017 collection, with an emphasis on fit, playability and performance.
Research shows 34% of golfers that wear luxury brand Dunning are scratch or single figure handicap golfers, with 56% are playing more than 50 rounds a year.
Those surveyed identified with clean, understated styling, premium performance technology, the fit and fabric and versatility for both playing and travelling.
Ralph Dunning, the brand's founder, said: "The Dunning player has precise standards.
"They practice, play regularly and the game is a significant part of their lifestyle. That is why each piece of Dunning apparel balances function and comfort and speaks directly to the traditions and heritage embraced by the game's most discerning players."
Highlight from new collection
Natural hand quarter-zip and golf shirts, use tech and best fabrics for airflow, moisture management, odour control breathability and UV protection
Tour pros Nicolas Colsaerts, Brendan Steele, David Hearn and Charles Howell III are Dunning staffers.
Head to the Dunning website for more information.