Callaway Golf's new game
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Callaway golf has launched its festive golf challenge - the chance to win a sackload of goodies with its new online game.
Log on (get it!) to
www.mycallaway.eu from today and you'll encounter a clumsy Santa scattering a series of golf gifts across an imaginary golf course. For a chance to win use different Callaway clubs to hit a ball at a target with a hidden pressie inside. Succeed in hitting the first target, and you move on to a longer hole, a tougher challenge, and a bigger prize - there's a full set of Callaway Golf clubs waiting for the ultimate winner.
It's the latest attraction at the company's new interactive micro-website, which enables golfers to get closer to the game and go behind the scenes with Tour players Phil Mickelson and Ernie Els who share some of their golfing tips and tricks and reveals what's in their bags.
Online club fitting is also available to help potential Callaway customers find the right driver for their game and the chance to book on-line for a fitting at one of the Callaway Performance Centres.
The Santa Golf Challenge runs until December 21, with each player firing five shots at the gifts dropped from Santa's sleigh, with a chance to win an X-Forged wedge and several other clubs including the FT-iQ driver as the targets get tougher. There's a daily winner, plus the star prize, awarded to the highest scorer overall.
