Hot Topic: What influences ball purchase?
As Titleist and Maxfli reveal new balls for 2005, we ask you to reveal what stimulates your choice of golf ball.
 BlackMAX from Maxfli
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How influenced are you by marketing speak and advertising hype, when you consider buying new balls?
How important is price, the brand, the recommendation of your golfing mates or your local pro on the purchase of a new ball to improve your game?
As the new season fast approaches – US Masters week in early April is traditionally the time when BBC coverage urges us to emerge from winter hibernation to dust down our clubs – I’m intrigued to know just how important improvements in ball technology influence our purchasing decisions.
It’s an appropriate question because Titleist and Maxfli have revealed that they will lock horns in the battle of the balls, alongside Callaway’s latest HX Tour – used by Phil Mickelson to win two events and the Nike One, used by Tiger Woods to claim the Buick Invitational.
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 New Titleist Pro V1
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Titleist launches this week the updated Pro VI and ProV1x balls , together with rejuvenated NXT Tour, NXT and PTS SoLo models. Prices are £11 for a sleeve of three Pro V1, £6.75 for NXTs and £5.50 for PTS SoLo.
For Maxfli, the introduction of the BlackMAX in April (£37.99), targeting players of scratch to 10 handicap, is the result of exhaustive trials to find that elusive feel factor without losing distance or control. They hope their ball will be the one that improving golfers aspire to.
Titleist says it has raised the bar of high performance by making its already best-selling golf ball models even better, with advances in core chemistry, cover materials and aerodynamics.
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 Maxfli BlackMAX cut-away
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Maxfli, meanwhile claims the secret to their new ball’s spin control and feel, lies in the reaction of the soft urethane cover trapped between the newly engineered mantle and the clubface.
For many golfers, it’s all very confusing tech-speak combined with promotional excitement generated by the top players encouraged, and often paid, to use a specific brand.
But what actually makes you hand over hard-earned dosh for a new ball? Tell us on the forum and remember the manufacturers are looking in too, to discover what motivates our discerning GM visitors to buy a particular model of ball.
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Discuss this story
I basically find what works for me and then I stick to it. When I started out I tried everything and I found pretty early on that I preferred the feel of a soft ball.
Initially I went with the MaxFli Noodle but also tried the Titleist PTS SoLo, Nike Soft Feel and Dunlop's "Butter Soft" balls. These ranged in price from £16.99 a dozen (for the SoLo's) to £9.99 for 24 (Dunlops). I found there to be very little in it with regards to performance although for the money the Titleist's lasted longer than the Dunlops (which scuffed very easily). That said - at the time - I was losing a ball every 6 holes (or thereabouts) and so it wasn't much of an issue.
As I started to improve I found that I was actually finding the greens more often but really good shots weren't "sticking". So now I wanted a ball that was soft but also had a little action on the greens. I went back to the major players again: Titleist, MaxFli and Dunlop, as well as the spin variants of the TopFlite brand.
After joining this forum (November '03) I noticed a review of the MaxFli A10 ball. I bought a couple of dozen and - to this day - I believe that these are the best balls I have ever hit, well for someone with *my* game. Sadly the A10's were on their way out even back then and I gave my last two boxes away as prizes for the GM day at Collingtree park. I've come across none since.
I then started to use the TopFlite Z-Balata 90's: 1) because they were cheap, 2) they were soft, 3) they had action on the greens. Sadly they also: 1) scuffed dead easy, 2) were a club shorter in distance. I then read Big Al's review on the Pinnacle Exception balls.
Prefering a softer ball I avoided Pinnacles (or Pebbles as we call them) like the plague but I gave the Exceptions a whirl. Now I'm not saying that they're as good as the A10 but they're pretty close and suit *my* game - besides at £1 a ball they're not robbing the bank.
I've experimented with both the Pro V1 and Pro V1x but given my level of game I can see no difference when compared to the Exception - apart from the obvious £2 a ball difference when I lose one!
Over winter I bought 72 MacGregor balls from Direct Golf (36 Distance & 36 Soft) for £30. I bought them because they were cheap and at 45p each I wouldn't care if I lost one. I got a bit of a shock because they're actually not a bad ball at all. I bought them just before xmas and I've still got 10 of the 1st box left (I lost one & retired one to the practice bag as it was "bunker scuffed"). We'll see how they fair in the summer but I've still got the Exceptions to fall back on then.
In a nutshell: I went for a ball that suited my game. As my game improved my requirements changed. I think that most folk would benefit from doing this also (not just financially) rather than just picking what Tiger, Ernie or Phil are using. If the HX Tour, Pro V1x or *ONE* is for you - then great, if it's a RockFlite Ultra Granite - then great! It just says how many it took to get the ball into the hole on the card, there's no column for "Type of Ball". Well, not yet!
Posted: 01/03/2005 09:41
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