Hippo Hex driver
Whatever next ? Hippo Hex driver

We've had square, triangular and pear-shaped. Now for the next futuristic driver clubhead - hexagonal!

The California-based arm of Hippo Golf, which has its European headquarters in Burton-on-Trent, is launching the Hippo Hex driver at next week's PGA Merchandise Show in Orlando, Florida, the showcase for the golf trade in 2007.

It's one of the few products to be revealed for the first time and is certain to have golfers gasping. It features a unique eight-sided shape that Hippo claims creates 'optimum weight distribution to reduce the effect of side spin for the straightest and longest drives.'

The 460cc clubhead is designed to 'reduce drag on the backswing and generate higher head speed at impact.' with its thin, but legal face and six grammes of additional weight at the 'aft corners' to help stability.

When it eventually makes it to Europe - and who knows if we're ready for it, quite yet! - it's likely to have a Mitsubishi Rayon graphite shaft and a price tag just under £100. In the US it will be available in right-handed only with stiff and regular flexes and loft options of 9, 10 and 12 degrees.

Hippo is also expected to reveal a new ITX3 line of clubs and a selection of boxed sets for men, women and juniors.