Having mastered the art of swimming, Michael Phelps has penned a deal with PING to focus his athletic efforts on the game of golf.
Phelps, the most decorated Olympian of all time with 18 gold medals, will represent the brand for the first time in today’s Phoenix Open Pro-Am where he’ll be partnered with PING staffer and Masters champion Bubba Watson.
The 27-year-old American will play 14 PING clubs including the new G25 driver, fairway woods, hybrids and irons, as well as new Tour Gorge Groove wedges and Scottsdale TR putter.
“I know how difficult the game of golf is, but I’m really serious about getting better and the experts at PING have already helped me a lot,” said Phelps, who will take part in ‘The Haney Project’ on Golf Channel.
“The guys looked at my swing on the range and dialled me into clubs that perfectly fit my stance and swing. Considering how tall I am and the length of my arms, they showed me how important and beneficial it is that I play with custom-fit clubs.
“Once I had clubs that were built specifically for me, my ball flight improved right away. PING has a long history of helping golfers play better, so I’m excited to see how much I can continue to improve my game with the help of their equipment.”
Phelps’ 6’4” height, long arms and large hand size make him a perfect subject for custom fitting and PING’s club technicians built his G25 irons one inch over standard length, three degrees upright and with grips 1/32-inch over standard size.
PING Wrx, the company’s custom shop, added a few special touches to the clubs, including painting the clubs with gold and red, white and blue accents.
“Michael is a legendary sports icon, and we all watched with great pride as he represented theUnited Stateswhile dominating his sport in international competition over the last decade,” said PING’s chairman & CEO John Solheim.
“We’ve custom-built his clubs to ensure he has every chance to improve and we believe he’ll dedicate himself to golf with the same intensity he gave to swimming.
“His global presence as a golfer will bring PING tremendous exposure and just as importantly, shed additional light on the game in general.”
Click here to learn more about new PING G25 family.
More on Phelps
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Olympic hero Phelps seeks guidance from Tiger's former coach
Phelps ready for golf's challenges
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Now I have TWO things in common with Phelps...
Posted: 30/01/2013 at 11:35