$70 in USA £60 in UK thats about the normal 'exchange rate'. Price in UK is usually the inverse of the £ to $ rate.

Try Shaun at Midas golf usaully has the about the best prices I have found (I note from his ebay site that he is away until 25th January)

£49 from MacLeonard golf.

 http://www.macleonard.co.uk/shopdisplayproducts.asp?id=43&cat=UST+Drivers+%26+Woods

 I've used them before, quick delivery even though they are based in Guernsey, price includes shipping to the UK and theres no VAT or customs to add on that if you are wondering.

Ask Willie at custombuildgolf He's serviced me very cheaply for a year or two, is a sound chap and will send via any type of postal service you require. Tell him I sent you (Dean Nelhams).