The PGA Tour has opened a new office in London, England, according to a report in The Guardian.
Although an official announcement is not expected for another month or so, the PGA Tour's London office is allegedly already operational and has placed a prime focus on media rights and tournament sponsorship.
According to reports, the PGA Tour - whose headquarters reside in Florida but with offices also in Beijing and Tokyo - will seek to court sponsors who may otherwise be attracted to European Tour events.
That said, it would appear a somewhat puzzling move when you consider last week's Players Championship held a purse of £8.15 million as opposed to the Portugal Open's £428,839.
With the European Tour's official headquarters based down the road at Wentworth, home of next week's BMW PGA Championship, the latest news would suggest the sport is slowly edging closer to a global Tour one day.
Especially when you consider PGA Tour and European Tour events are being staged all around the globe in 2017.
The European Tour - which has full-time staff in the United States, for whom permanent premises may be forthcoming - has offered no comment on the PGA Tour's latest office move, but chief executive Keith Pelley did recently say Europe will provide "a viable alternative to the PGA Tour."
Pelley has wasted little time in mixing things up since taking the European Tour's hotseat exactly two years ago, by launching fresh tournament formats and promoting greater interaction for the fans and Tour professionals.
Last week, the PGA Tour announced a 10-year extension to the FedEx Cup series, which is the most lucrative in golf, including a $10m bonus to the winner, while the European Tour’s new Rolex Series, which offers enhanced prize funds for certain tournaments, starts at next week’s BMW PGA Championship at Wentworth.