 Ram QUB3 and distinctive headcover
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It was only a matter of time before more clubmakers jumped on the square head bandwagon, spotting potential to maximise the interest that the spat between Callaway, Nike and TaylorMade had generated among golfers.
While Callaway and Nike had championed the cause of square-head technology (indeed Nike's K J Choi has just won for the second time using the SasQuatch Sumo 2 driver), TaylorMade refused to join the square revolution, giving it just 90 days to blow itself out, while their moveable weight technology marched ahead.
In the meantime clubmakers among budget brands have latched on to the idea that by creating this new shape (displacing the weight in the head and forcing it into previously unexplored 'corners') suddenly the ball off the clubface tends to go more often where you aim it. The ball might not go as far (a trade off from the flatter profile) but it's more forgiving and makes the head less prone to twisting at impact.
For Ram, known for its innovation at a budget price, the opportunity is too good to miss and bright green QUB3 (CUBE-shaped) drivers with their distinctive, matching angular head covers are currently swarming into Ram outlets to be snapped up by golfers who believe £100 is a fair price to pay to turn heads on the first tee.