One of the main brands taking centre stage at Sunday's opening of the Golf Europe trade show in Munich is
Callaway, aiming to reveal its exciting range of hardwear for 2008.
These include a fairway metal version of its ground-breaking FT-i square headed driver - intriguingly called the FT-i Squareway - together with a range of traditionally-shaped X Fairway woods.
The Chessington-based company also plans to launch its Hyper X driver with forgiving 'Hyperbolic Face Technology for increased forgiveness and FT-ibrid irons for the mid to high handicapper.
Says Callaway: "They're designed for the ultimate in forgiveness with an oversized design, increased offset and a large effective hitting with a wide sole. "
For the better player, Callaway introduce the 2008 FT -Iron with a new head shape, higher toe and thinner topline and X-forged wedges.