 Look out for latest Burner balls in February
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Until now engineers have concentrated on creating clubheads that are more forgiving to off-centre hits but TaylorMade tell me their approach has been to make a more forgiving ball.
The Basingstoke-based company has introduced Low-Drag Performance (LDP) aerodynamics in a bid to improve driver distance on miss-hit shots. It's technology that has been featured in its new TP Red and TP Black balls used by its Tour players including Sergio Garcia, Justin Rose, Retief Goosen, Raphael Jacquelin, Darren Clarke, and Natalie Gulbis and its latest Burner TP and Burner golf balls due to be launched in February.
Says Dean Snell, TaylorMade's senior director of golf ball rersearch: "We studied the driver impact patterns of more than 80,000 players of differing levels and found that the great majority of off-centre hits occur on the upper part of the clubface, above the clubhead's centre of gravity (CG).
"We compared the effects of these types of miss-hits on a variety of balls, including our own. The result was always the same - the spin-rate dropped by a large percentage, typically from 500 rpm to 1,200 rpm. Spin rates became so low that the balls couldn't sustain lift and when that occurs, drag slows the shot down and the ball drops from the sky, seriously cutting carry and distance. With some models, the loss in yardage was up to 18 yards."
Snell and his team discovered that there might be a way to improve a ball's aerodynamics in order to maintain lower drag while maintaining lift on miss-hits above the CG. This would keep the ball in the air longer and have less effect on carry and distance.