Callaway launches I-MIX custom-fit technology

The I-MIX family of head, shaft and wrench

Callaway Golf introduces its revolutionary i-MIX Technology tomorrow at the PGA Merchandise Show's demo day at Orange County's circular range in Orlando Florida.

It's a major breakthrough in do-it-yourself club customising, capitalising, says Callaway on the USGA and Royal & Ancient's rule change on club adjustability. The company says it gives golfers the ability to create the perfect driver for their game every time they play.

Golfers need no longer be stuck with a limited variety of stock shafts that tend to come with major branded drivers. I-MIX Technology allows them to purchase their their preferred FT-i (square) or traditional FT-5 heads and a shaft of their choice separately, directly in the shop.

The system will feature a wide variety of the most sought-after shafts in the market, including those from Aldila, Fujikura, and Mitsubishi Rayon. In Europe, with 1,400 shaft/head combinations, golfers have the flexibility to quickly customise their driver, using the threaded cap screw attached to the shaft. The screw is machined from 6-4 titanium which not only saves weight, but ensures a durable, corrosion free system. The club and shaft screw together and are secured with the I-MIX wrench providing easy disassembly and reassembly when needed.

Ft-i head or shaft option

In addition to the clubhead and shaft options, Callaway's Opti-Fit weighting system, lets golfers choose a draw or neutral centre of gravity (CG) position to help counteract the most common swing flaws for longer and straighter drives.

I-Mix Technology will be available at selected golf shops in Europe. FT-5 and FT-i club heads will cost £279 and £299 respectively, while prices for shafts range from £99 to £299.

Tell us on the forum about the heads you've added to preferred shafts or a favoured shaft you've had fitted to a preferred clubhead. Maybe you've done it yourself or was it as expensive as Callaway's potential £598 option? Let's hear your experiences.