 The place to be and be seen
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It's the meeting place for the great, the good, the beautiful, the powerful and the ludicrously rich. Oh, and the media, too. The atmosphere is like Wimbledon meets Royal Ascot meets a Henley Regatta garden party.
The Chosen People sip $2 sodas or $6 azaleas (that's vodka, lemonade and grenadine) on the elite side of the roped off lawn, posing under the green and white parasols in front of the colonial-style clubhouse.
The big chiefs of the International Management Group (IMG) are out in force. Standing in an elite circle yesterday were the managers of Tiger Woods, Padraig Harrington, Retief Goosen, Vijay Singh, Paul Casey and Sergio Garcia - discussing percentages and marketing opportunities for their respective charges.
Justin Rose was weaving his way through the crowd when the European Tour's chief executive George O'Grady called out.
“Come back for the BMW (PGA Championship at Wentworth in May) as Masters champion.”
Rose smiled and waved: “That would be my pleasure,” he said as he disappeared into the clubhouse.