Benross making strides

Among its innovative products is the appropriately named Innovator driver, which made its debut at Munich golf show in October and at £129 is highly rated in its class

It features a unique arch-shape head to help keep the face square at impact and a Trajectory Control System delivered to change ball flight through manipulation of weights. Loft options are 10-, 12- and 14 degrees in right hand only.

The VELOCT driver (£99) features a classic pear shape, but with similar lofts and a left-handed option.

Benross VELOCT Combo iron

The new Combos have taken the best of the successful VX Combo irons and improved them to compliment the Escape utility clubs, making them even more forgiving with an undercut cavity and thin face.

Fitted with a vibrant red grip and either the Grafalloy Pro-Launch Platinum or True Temper Dynamic LITE steel shaft, they're guaranteed to get the ball airborne more quickly, says Benross.

Standard set is 5-SW (mens), 6-SW (women) allowing the introduction of VELOCT Escape hybrids. Prices start at £229 (steel) and £269 (graphite).

TriMass irons, superceding the successful VX5s, feature similar technology with a progressive weight distribution and top line thickness to make longer and mid irons easier to hit. Available 5-SW from £249.

Innovator wedges are prices at £49.99 and the Innovator stand alone putter - line-it up, leave it and check the alignment - costs £89.99.