 Callaway Europe boss Neil Howie presents the jug of claret to ROW captain Ian Muir watched by (from the left) Chia, Bing, Que, Jones, Marksaeng and Parry.
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Guests from golf retail and the media were treated to a golfing masterclass at the Formby Hall hotel as a team of European Tour pros, including new Barclays Scottish Open champion Graeme McDowell, took on a Rest of the World team in a Ryder Cup style match for a 'Jug of Claret'.
The skills clash also included guest appearance by Liverpool and Scotland football legends Kenny Dalglish and Alan Hansen.
Despite facing a line-up of European Tour heavyweights, including 2005 US Open champion Michael Campbell, Ryder Cup star Niclas Fasth, and Tour young guns Nick Dougherty and Oliver Wilson, the Rest of the World came out on top 11 points to eight.
Aussies Craig Parry, given the honour of hitting the first tee shot in The Open at Royal Birkdale tomorrow morning, and Brendan Jones were joined by Malaysia's top golfer Danny Chia, long hitter Lam Chih Bing from Singapore, Philippine Open champion Angelo Que and Thai World Cup player Prayad Marksaeng.
After a closely fought 75-yard pitch shot challenge featuring Callaway's X-Tour wedges, X-Forged and X-Prototype irons provided the ammunition for Jones to hold a perfect 6-iron into a cross breeze, and finish within a few feet of the flag tod give his team the edge.