Sunglasses for golfers

Shades of green! Try Oakley's custom-fit programme

Posted: 2 June 2009
by Bob Warters

golf sunglasses
Ian Poulter's favoured Oakley Flak Jacket style with polished white/slate frames and red iridium lenses.

  With the recent heat wave we've been experiencing in the UK and Ireland and more great weather forecast sporadically for the summer and autumn, there's never a better time to be choosing some cool shades to wear on and off the course, while protecting your eyes from harmful rays.

Oakley, the No.1 sunglasses supplier on the European Tour has introduced its Oakley Custom programme - a step-by-step guide to building and designing eyewear to suit individual golfers, taking into consideration both practicality and vanity!

Whether you want to combine Oakley's highest specification frames and lenses for the ultimate protection and performance or simply design an enviable accessory, the level of creativity is left entirely in the hands of golfers, maybe looking to emulate the likes of Ian Poulter.

golf sunglass
Shades of blue: Poulter in his Oakleys

Golfers may even wish to reproduce the vibrant white and red Flak Jacket shades worn by Poulter or, alternatively, opt for something decidedly more understated.

Whatever your preference, the primary aim of the Oakley Custom Programme is to encourage both professional and amateur athletes to express their own personal style by mixing and matching a wide selection of colours and lenses options, including personalised lens etching so no one can dispute these distinctive 'Oakleys' belong to you.

Many world-renowned golf pros sporting custom eyewear from Oakley on and off the course. Poulter's preference is to make use of his favourite Positive Red Iridium lens, while switching frame colours to match his ever changing choice of outfit.

“With the way technology has come along and the clarity of the lenses, I have 100% trust in what I’m seeing. I love wearing them especially with so many styles and colour combinations."

All Oakley custom eyewear is manufactured with high definition optics (HDO) and along with a comfortable three-point fit.

The Oakley custom programme features 28 styles of sunglasses frames as well two styles of goggles all with a multitude of frame colours and lenses.

All eyewear has a premium build cost of £10 over the standard style and all eyewear can be etched with a maximum of 15 characters at a cost of £15. National team colours are also available.

Visit www.oakley.co.uk/custom to see what colourful frame, lens and style combinations take your fancy.


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HAD A SET MADE THEY COST £280.00 AND THEY DONT FIT PROPERLY

Posted: 04/06/2009 at 15:06

Try before you buy! Flak Jackets are available in every Oakley retailer in the land!!

Posted: 04/06/2009 at 15:12

Peter there are things you can buy to help them fit.

I am surprised they dont fit though, did you go to a stockist to try them on ?

I have a pair of Flak Jacket with G40 transition lenses and they are awesome, absolutly perfect for someone who plays loads and suffers from hayfever.

Posted: 04/06/2009 at 15:12

I bought some great golf / sports sunglasses last month, £25 from Boots.

If you have a sniff round about the 3rd hole at Girona, you'll probably find them

Posted: 04/06/2009 at 16:10

Have you taken them back to see if they can adjust them or were they an Internet purchase ? what's the nature of the "don't fit" too loose, too tight or lopsided are normaly the 3 biggest issues with a perceived or actual "don't fit" and all 3 can very often be cured

Posted: 04/06/2009 at 18:27

Take them back to the shop: quote the sale of goods act / jump up & down on him / scream & shout  / etc until you get them fixed

Posted: 04/06/2009 at 19:20

One born every minute 

Posted: 04/06/2009 at 19:51

Bolle Parole - about £70, and the mutt's

Posted: 04/06/2009 at 21:46

I use Flak Jackets with the G30 lens for hazy light, and the gold iridium polarised lens for very bright conditions.

Posted: 04/06/2009 at 22:04

LOLOLOLOLOL.

Posted: 04/06/2009 at 22:30

Aldi specials with 3 interchangeable lenses.

Light, comfortable and only £3.99 

Posted: 04/06/2009 at 22:43

Robster wrote (see)

Aldi specials with 3 interchangeable lenses.

Light, comfortable and only £3.99 

my mate uses those, prefers them to his Sundogs, personally I can't wear sunglasses for golf, the old Scotty Cameron Visors does me.

Posted: 04/06/2009 at 22:59

I cannot understand why someone would buy a pair of plastic sunglasses that cost the same as a Go Kart electric trolley. It has to be the biggest rip off, pound for pound, ever.

There is no amount of engineering, technical know how, or advanced design that can turn a 5p blob of polycarbonate into something costing 100 bucks or more.

Like the Emperors new clothes, I have said it before and will keep saying it - it's a con!

You are paying for a clever perception, dreamt up by American advertisers. Just another example of 'Snake Oil' branding. Target market, spoilt rich kids allowed to doss around surfing or snowboarding where the badge is everything dude, just to show your mates how rich your over indulgent parents are.

The credibility just spills down to the rank and file who then believe that because it's expensive it must be good.

... but I'm British not American and not that stupid!!!

Posted: 05/06/2009 at 08:07

The technology is in the lenses Taz, you can see it if you look . It is not the frames which cost all of the cash, it is the lenses.

You're right about the branding though. But tell me where you can buy a premium brand that is not a premium price ?

That said these are not all promotion and no substance like some of the other fashion brands ie Police, Armani etc. They are developed with sportmen in mind.

The G30 and G40 lenses are golf specific which give 100% clarity and depth perception.

I consider myself to be quite careful with my cash and won't pay high prices unless it is fully justified. While Oakleys are inflated because of the fasion pashion I do believe they are the best out there, and if you want the best you pay the cash.

Posted: 05/06/2009 at 08:44

Paul L 12! wrote (see)

Taz

what you say could go for almost every branded item we buy, from cars through to baked beans! That's the whole point of Brands!

Having a rant about the power of brands and the fact they inflate the prices of the underlying commodity, with little intrinsic change in the utility of the product...ummm... i'm not sure a bunch of golfers necessarily show the best judgement in this area, do they?


Some do Paul

Remember, I use Inesis balls (bought at 15 quid a doz) - have never bought a Titleist Pro V  ....... although I have won a few and found a few.

I will buy branded goods from outlets such as TK Maxx but will never pay full whack for any headline brand.

I have had some amazing products that are not the top brand, have enjoyed the same quality and been able to put the money saved to much better use.

Posted: 05/06/2009 at 09:29

Having worn Oakley glasses for mountain biking, I can vouch they work. Nothing has stayed on my face better than Oakleys when out in the heat and sun and your face is dripping with sweat. They are also very light to wear, and optically perfect which is a must on both accoutns for myself. The fact that they are are a "label" and fashionable is unfortunate, but be clear, I buy my cloths at Matallan and drive a Skoda...labels and badges mean nothing to me, only function.

In any case, I bought my flak jackets and lenses when over in Florida last year and got an exchange rate of 2 Dollars to the Pound. I think the cost to me of £65 to be worth it

Posted: 05/06/2009 at 11:45

Ah another man coming from a cycling background. Here's food for thought Taz, when Lance Armstrong was diagnosed with cancer, his team at the time, Cofidis, dropped him. Leaving him with no money & no health insurance. Oakley stepped in and paid the medical bills along with Nike & somebody else.

Now, how many companies in the public eye can you name that would/have done that?

Posted: 05/06/2009 at 14:29

Ah - so people who buy Oakleys are donating  money to charitable causes - I didn't know that.

... and there was cynical old me thinking that Oakley were only interested in making a few billion bucks

Posted: 05/06/2009 at 15:59

Taz wrote (see)
 

Ah - so people who buy Oakleys are donating  money to charitable causes - I didn't know that.

... and there was cynical old me thinking that Oakley were only interested in making a few billion bucks

I think Taz that had you, like me, used Oakleys long before the "sunglasses are fashion statements" you would probably appreciate what they are and have a different opinion of them.
However at the end of the day, your cheapies from Tesco's or wherever will do a similar job just as a Donnay stick will do the same as an overpriced Mizuno stick.....they all just get the ball in the air don't they?

Posted: 05/06/2009 at 17:41

Everyone's entitled to waste their money on what they like.

Me - I'm off partying to Ibiza for a week, early tomorrow morning - with all the money I've saved by being shrewd.

I will be mainly wearing my prescription Ralph Lauren Polo sunnies (free with my Ralph Lauren Polo prescription glasses - on offer a few years back at £125)

... see - you should have gone to Specsavers 

Posted: 05/06/2009 at 17:51

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