If you’re anything like me - for example, relatively normal - when you’re invited to play a new club, you will check the website.
Which is why, when I was asked to play Sweetwoods Park Golf Club in Edenbridge, Kent, I was more than happy to hustle and bustle my way through the early morning commuters on my way to the course.
Why? Because I’d done my online research. And everyone likes to make a good first impression.
Sweetwoods’ new website, designed to reflect the recent investments it has made in key areas such as the new clubhouse and new equipment, is part of a strategy to make the club more exclusive by promoting itself as the ‘finest golf course and clubhouse in the area’.
The impressive site, created by Net72, includes editable member profiles, a club calendar and the facility to sign up to club competitions and events online.
But perhaps most impressively, Net72 worked closely with Pinpoint Visuals to integrate a virtual course on the site offering a hole-by-hole guide and tips.
The site has also been specifically designed to ensure that it is easy to keep up-to-date enabling the Club to add, edit, update or move web pages simply and quickly.
Net 72 manager Charles Waud said: “Golf Clubs are having to work increasingly hard to differentiate themselves in a fiercely competitive market.
“Each Net72 website design is completely bespoke and designed around the brand and aspirations of the club. It is not a templated and restrictive model like many golf club websites seem to be in the market.”
Sweetwoods Park owner Martin Long couldn’t be happier. “Our choice of website provider was key to the new look and feel of the club and our ability to increase incremental green fees and attract new members,” he said.
“I was impressed by the team at Net72 who not only provided a first class website solution but also have a passion for golf.”
Visit the Sweetwoods Park website here to see for yourself.
Can the course live up to the promise of its virtual alternative? Watch this space to find out…