Golf Pride grips is opening a purpose-built facility, North Carolina, in order to “accelerate new product development and manage the global fulfilment of product around the world”.
The site will host the brand’s global management and professional teams, as well as staging Golf Pride’s R&D lab and a new consumer grip fitting studio.
The new location, opening in 2019, will provide amateur golfers with the same level of service as offered to professional players.
Golf Pride designed the building with a respect to the heritage of Pinehurst resort. The exterior of the building will feature traditional design elements and materials from the area.
“Golf Pride is committed to delivering a steady stream of exciting new grip technologies to the market,” said James Ledford, President of Golf Pride.
“Externally, the market reaction to our new products has been great. Internally, our employees are incredibly excited about the new products as well. That said, we have also seen the need for a new purpose-built facility that helps us streamline and accelerate our innovation efforts even more. We want to make innovation easier and faster. We are thrilled about this opportunity to create an ideal site right next to Pinehurst No. 8. As golfers, we genuinely appreciate the Pinehurst Resort experience and we respect the work they have done recently to innovate their own world-class facilities. We have big expectations for our new home and we see it as a once in a generation move to set us up for future success.”