World number one Jason Day has signed with Nike Golf on a multi-year contract to wear the Swoosh’s footwear, apparel, headwear and gloves.
The Aussie, who previously wore Adidas apparel, will debut the new kit at the Tournament of Champions in Kapalua, Hawaii, this week.
This is Nike's first major signing since exiting the ball, bag and club market, and sees Day join Tiger Woods and Rory McIlroy on the books.
“Joining Nike is a dream come true,” Day said. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”
The 28-year-old posted four wins in seven starts to end 2015, including his first major at the PGA Championship.
In 2016, he added three titles at the Arnold Palmer Invitational, WGC-Dell Match Play and Players Championship, before his season was curtailed by injury.
“We’re thrilled to welcome Jason to the Nike Golf team and our family of athletes,” Daric Ashford, President of Nike Golf said. “He’s an incredible player who has demonstrated tremendous work ethic and amazing resilience over the course of his career. We’re excited to help him chase more championships in the coming years.”
Day, who is close friends with nike staffer and 14-time major champion Woods, will continue to play TaylorMade clubs.