Miura Golf has today introduced Mexico’s rising star Abraham Ancer as the first PGA Tour Ambassador in the brand’s history.
In conjunction with this unique partnership with Miura, Ancer has joined with two prominent entrepreneurs to form Dead Solid Perfect (DSP) Golf Mexico, which will become the official distributor of Miura Golf in Mexico.
Ancer and Miura launch their new relationship as the PGA Tour arrives in Ancer’s home country for the WGC-Mexico Championship, beginning today at Club de Golf Chapultepec and continuing through February 24.
Currently ranked 61st in the Official World Golf Ranking, Ancer has played Miura clubs since 2017.
As PGA Tour Ambassador, he will work directly with the Miura family in Himeji, Japan to craft his custom-designed forged irons, and will don the trademarked Miura hat at tour events.
In selecting its inaugural PGA Tour Ambassador, Miura has established an unprecedented relationship with Ancer, the 2018 Emirates Australian Open winner.
Ancer and Master fitter Genaro Davila — who originally fit Ancer for Miura clubs two years ago — have teamed up with entrepreneur Gerardo Benavides to form DSP Golf Mexico.
The agreement between Miura and DSP Golf Mexico will further Miura’s reach throughout Mexico. Based in Monclova, Coahuila, DSP Golf Mexico features a professionally staffed fitting studio and club assembly facility with the full line of Miura products.
“This is a first for Miura and it was important to us that this partnership transcend the traditional sponsorship model,” said Hoyt McGarity, President of Miura Golf. “Abraham is the perfect partner to grow Miura’s presence on and off the course. As one of the most successful Mexican golfers ever, his personal investment in Miura is the strongest endorsement as we increase our operations in Mexico and other parts of the world.”
“I switched to Miura irons well before any partnership; I just wanted to play the best forged irons available,” Ancer said. “I am honored to represent Miura and look forward to introducing Miura to the Mexican market.”
Golfers can find the closest authorized club fitter or order fully-assembled clubs directly from the manufacturer at www.miuragolf.com