Mizuno named official supplier to British Masters

Japanese brand giving away custom-fit set of irons and wedges every day of tournament week

Charlie Lemay's picture
Fri, 12 Aug 2016

Mizuno will be the official supplier to the 2016 British Masters, hosted by staffer and former world number one Luke Donald.

The event, supported by Sky Sports, will be played at north London’s the Grove from 13-16 October.

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The deal will allow the Japanese brand to showcase its products in the spectator village, as it hopes to lure golf fans into trying Mizuno equipment.

Mizuno practice nets will allow spectators to give the new clubs a try, and technical experts will be on hand for guidance.

There will also be a “Golden Ticket Competition” running the entire week, giving spectators the chance to win a free custom-fitting, plus a set of irons and wedges every day of the event.

Tournament host Donald said: “It is great that Mizuno are going to be involved in the British Masters this year and initiatives such as the Golden Ticket competition will really fit in with our wider efforts at the tournament to grow the game of golf.

“I’ve obviously had a long term association with Mizuno myself, so I know what a fantastic contribution they will make at The Grove in October.”

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Tony Scott, Marketing Operations Manager at Mizuno Corporation EMEA, added: “The return of the British Masters supported by Sky Sports last year at Woburn proved a hugely successful week for Mizuno and The European Tour.”

“We were eager to build on that success in 2016, so are thrilled to be going into this year’s event at The Grove as exclusive official golf equipment supplier too, especially as Luke Donald is playing host.

“It promises to be a great week on The European Tour, and we hope that as many spectators as possible will stop by to try out the very latest products from our 2016 ranges.”

For more information on Mizuno, head to the brand’s website.

 

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