PING are releasing a book detailing the story of the family owned business which played a pivotal role in revolutionising putter design.
And the Putter Went...PING chronicals the heritage and on-going effort of PING to advance technology, taking readers behind the scenes of a company started by Karsten Solheim, a Norwegian immigrant who birthed the brand in 1959.
Authored by Jeffery B Ellis of The Clubmaker’s Art: Antique Golf Clubs and Their History, the book includes nearly 1,000 pictures, some which have never been published before.
More than 70 people were interviewed, unearthing many interesting and humorous stories.
“And The Putter Went…PING represents a 4½ -year effort with contributions by several current and former PING employees, friends of the company, golf professionals and industry leaders who shared their memories and insights into what has made PING such a special company with millions of loyal customers all over the world,” said John A. Solheim, PING Chairman & CEO.
“We’ve shared a lot of personal stories and recalled many special memories dating back to the early days in our garage and leading up to the company we are today,” Solheim continued. “Our family and employees have been very fortunate to be part of the golf industry for nearly 60 years. The book is a reflection of our never-ending commitment to making golf more enjoyable, and a tribute to all the golfers who have relied on PING products to play their best. We wouldn’t have a story like this without their belief in our products and processes.”
Price: £100, £300 for limited edition version
Available: 1 May at PING headquarters in Phoenix