Tiger Woods has made TaylorMade a "better company" says CEO

TaylorMade boss David Abeles talks about never doubting Tiger Woods. 

Andy Roberts's picture
Wed, 24 Apr 2019

Tiger Woods has made TaylorMade a "better company" according to the company's CEO David Abeles.


Speaking to Golf.com just two weeks removed from Woods' memorable Masters victory, Abeles expressed there was never any doubt about signing the former World No.1 to a multi-year club deal after removing his Nike Golf sticks from his bag in 2015, even with Woods going through a number of health and personal struggles back then. 

TaylorMade knew Woods was going to get back on the major ladder. It was just a matter of time. 

"We didn't view the deal as a big risk," Abeles told Golf.com.

"We fully expected Tiger to start winning major championships again. We felt that because he believed it himself. Despite the injuries he had to work through, he never gave up.

"Tiger is the toughest guy I've ever met. He's made us a better company, and hopefully, to some extent, we've been able to help him see new pathways to his performance."

This was very much a view shared by TaylorMade's VP of product creation Brian Bazzel when we caught up with him at the PGA Show in 2018. READ ARTICLE HERE.

Woods' 15th career major title could not have been timed any better for TaylorMade, especially since launching his very own P7TW irons to the market at the start of Masters week.

Abeles also notes how Woods has helped with the company's metalwood design, in particular the new M5 and M6 line. 

“Tiger helped us see different paint lines on the driver and square off the toe a little more than where we’d been in the past,” Abeles said.

“He helped us with the design of the 3- and 5-wood and hit some spectacular shots on the golf course with them on Sunday.”

Abeles is not only excited for Woods' future at TaylorMade, but also the future of golf.

“Is this win great for our business? Of course. But it’s not just about how it positively affects TaylorMade, but the entire game of golf as well and how you think about the next 20 years and the impact this win, this moment in time will have on the sport for generations to come. It’s incredible.”


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