Volvik is introducing a patriotic flavour to its top-selling VIVID golf balls with special boxes and packs designed for golfers looking to reflect their national colours on the fairways.
A nine-ball box of VIVID ‘Patriot’ golf balls contains three packs of Red, White & Blue colours representing the United Kingdom’s Union Jack flag.
A similar box containing three Green, White & Orange balls should appeal to players with Irish allegiances; while a six-ball pack of Blue & White coloured balls is matched with a polished ball-marker embossed with the Saltire and hat clip for Scottish golfers and visitors to the Home of Golf.
“The matching of national colours has been a huge success across Europe with golfers wanting to show their patriotic pride on the fairways and these special balls can add excitement and rivalry to golf clubs and society days,” said Tony Fletcher, Sales Manager of Brand Fusion International, who distribute Volvik balls across the UK and Ireland.
The three special boxes go on sale from next month and are seen to offer stockists an ideal opportunity to boost income over the Christmas period.
“The red and blue ball has been extremely popular in the UK, whether that’s down to football rivalries or not, but it’s certainly added a bit of spice to the golf course,” added Tony.
Sales of the Volvik VIVID line have exceeded one million balls in the UK since being introduced in April this year, with Blue and Red proving the most popular colours in the pioneering matte-finished ball.
The Volvik ‘Patriot’ boxes have a RRP of £32.99 for the UK and Ireland versions and £27.99 for the Scotland box.
Regular dozen boxes of the bright VIVID balls have an RRP of £39.00 and come in Sherbert, Orange, Blue, Green, Red, Yellow, Pink and White.