How much money a Tour pro makes on his hat deal will BLOW YOUR MIND!

Sports agent goes undercover to reveal the money PGA Tour pros cash in and out on average...

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Submitted by Andy Roberts on

Golf may be an expensive sport to get any good at fast, but there are pots of gold waiting at the end of the tunnel for many who make it big on the PGA Tour.


 

Golf.com sent a top sports agent (with 15 years of experience) undercover to find out more about the kind of money made (and paid) by an average Tour pro...

The profile of the player that was looked into was a top 125 player, whose Tour card was a no-doubter, and his approximate earnings for the 2017/18 PGA Tour season were $2 million - but that's before the rest of his money comes rolling in...

Some of these figures will blow your mind, especially where golf cap deals are concerned...

GOLF HAT DEAL: $250,000 - $500,000

"The front of the hat is your No. 1 real estate," said the anonymous sports agent.

"If you’re a top 30 player, you’re definitely making seven figures on this, and for a top 10 guy, you’re looking north of $3 million.

"Then you're getting close to eight figures for the most marketable players in the world. For this deal, a player will be obligated to, on average, commit to giving a company three to four appearance/promotional days per year."

EUROPEAN TOUR PRO: HOW MUCH IT COSTS TO MAKE THE DREAM A REALITY...

LOGO / CORPORATE DEAL: $50,000 - $100,000

 

"A player who keeps his card should have a minimum of three to five corporate partners. Maybe that’s a chest deal, a sleeve deal, and a collar deal, plus maybe two other name-and-likeness deals that don’t require a logo.

"$100K logo deals usually includes two player obligations: a content-generation day, like a commercial shoot, and a day in a golf setting, like a pro-am or clinic.

"Generally, each name-and-likeness deal brings in $25K-plus, and requires two meet-and-greet appearances at PGA Tour locations. When you see guys with multiple logos on their chest, that’s a dead giveaway that their apparel deal isn’t paying much. The higher-end deals generally don’t allow additional logos unless they’ve been grandfathered in. Adidas and Under Armour usually allow one extra logo on the sleeve.”

GOLF CLUBS: $100,000

“It used to be, you’d be a full-staff Titleist guy, with a Titleist hat, Titleist on your sleeve, a Titleist golf bag, the ball, the glove.

"For the normal top 125 player, what’s happened over the years is the equipment dollars have gone down a bit, and the corporate and clothing dollars have come up.

"Now what you see more of is, say, a Titleist equipment guy, but he’s got a corporation on the front of his hat, and he wears Puma clothes and shoes. He combines equipment, clothing and corporate dollars."

RELATED: HERE'S HOW MUCH TIGER HAS MADE IN EACH STATE IN THE USA! 

 

GOLF SHOES

"Shoes can be a stand-alone dollar source, though it’s not very common. They’re usually tied to a clothing deal."

RELATED: GOLF'S TOP EARNERS AS OF 2018

GOLF BALL: $50,000 - $100,000

"Typically dominated by Titleist. If you’re on Tour, you can expect to get a ball-shoe-glove deal from Titleist, unless you get a ball deal from someone like Callaway, TaylorMade or Srixon. Or Bridgestone, though they’re not as common because Bridgestone is way more selective."

QUIZ: WHICH OF THESE TOUR PLAYERS HAVE WON MORE?!

 

INCENTIVE BONUSES FROM ONE OR ALL OF A PLAYER'S SPONSORS...

FOR KEEPING HIS TOUR CARD: $10,000 - $25,000

FOR A TOUR WIN: $25,000 - $100,000

FOR MAKING TOP 30 IN FEDEX CUP: $100,000

CASH THAT GOES OUT OF A PLAYER'S POCKET...

CADDIE: 6% for a cut made; 8% for a top 10; then 10% for a win; annual average is 7% ($140,000); weekly travel ($1,500 - $3,000); average annual total ($192,000)

AGENT: 10 - 20 % of non-tournament earnings; annual average $105,000

ACCOUNTANT: yearly fee of $25,000 - $40,000, or hourly billing; annual average $32,000

GOLF COACH: 1 - 3% of tournament winnings; annual average $40,000

GOLF TRAINER: 1 - 3% of tournament winnings; annual average $40,000

TRAVEL EXPENSES: $3,000 - $5,000 per week (non-majors) for hotels/homes, food and flights; annual average total $130,000

PGA TOUR MEMBERSHIP FEE: annual average $300

LOCKER ROOM ATTENDANT/VALET TIPS: annual average $5,000

DISABILITY INSURANCE: annual average £10,000

"I’ve never done a policy for one of my guys for less than $1 million,” said the agent.

"The Tour has a policy that kicks in after a certain amount of months for a certain amount of time, but those policies are capped financially. Guys generally buy a supplemental policy worth $1-5 million. The agent would be doing his client a disservice if he didn’t encourage this."

BALANCE SHEET

Average total Tour earnings: $2,000,000
Average total non-tournament earnings: $700,000
Average total outlay: $554,000
Average net profit (before taxes): $2,146,000