PXG announced a quartet of signings, including world number one Lydia Ko, as we reported in November, US Women’s Open winner Brittany Lang, three-time LPGA Tour champion Christina Kim and Solheim Cup player Ryan O’Toole.
After major male signings, including Zack Johnson, Billy Horschell and Charl Schwartzel, the luxury golf brand announced it would be concentrating on LPGA talent for 2017, and also growing its international business.
“This year PXG is looking at golf and the tour from a global perspective,” said company founder Bob Parsons.
“In 2016 we saw remarkable growth in international sales, but we recognize that we have only scratched the surface. Tour validation is important, and the ladies tour is wildly popular in many countries. These players, as well as our top-notch PGA Tour pros, will help us bring PXG’s unmatched technology to passionate golfers around the globe.”
The 19-year-old Ko, who recently split with her caddie and ditched David Leadbetter as coach, has been with Callaway since turning pro in 2014.
“It was always my dream goal to become world number one,” said Kiwi Ko. “Now that I have reached that benchmark in my career, I am focused on consistently playing the best golf I can. When I first hit PXG’s clubs I was extremely impressed by how they felt. They felt solid and the performance was…wow!”