Mizuno, the renowned Japanese equipment manufacturer renowned for its beautiful, industry-leading forged irons and technically advanced golf clubs, has further expanded its Mizuno Performance Centre portfolio with a new state-of-the-art new facility at La Cala Resort in Southern Spain.
Mizuno, founded in Osaka, Japan, in 1906, has long held an enviable reputation for crafting the finest and most versatile forged golf clubs on the market. The brand also places a strong emphasis on custom-fitting to ensure every golfer can reap maximum performance benefits from its premium clubs.
Mizuno’s continued drive towards an ever-more comprehensive fitting programme has seen the brand develop and expand the number of Mizuno Performance Centres located at prestigious venues across the EMEA region. The latest Mizuno Performance Centre to open is at La Cala Resort near Mijas in southern Spain. The facility joins an impressive European portfolio that includes Gleneagles, Royal Birkdale, Woburnand Le Golf National.
“We are very excited with the opening of the Mizuno Performance Centre at La Cala,” says Robert Mitchell, Director of Golf at La Cala Resort “We are one of the few 54-hole golf resorts across continental Europe and we are very proud of our golfing offering. This facility will further enhance the level of service and golfing experience we provide to guests and visitors at La Cala.”
Mizuno Performance Centres deliver the brand’s Premium Swing DNA facilities and offer a truly five-star fitting service from qualified Mizuno Custom Fitting Specialists. The Centre features a premium branded indoor/outdoor fitting suite and launch monitor technology, plus PGA Pro Qualified Fitters with Mizuno Fitting Accreditation. They will identify a golfer’s optimum clubs using Mizuno’s market-leading Swing DNA Fitting Software. This software, first introduced in 2009, has been recently updated with the new “Shaft Optimizer 3D” offering comprehensive information to provide total fitting data. Taking measurements through the golf swing, the Optimizer feeds the data to an app where it can be easily analysed and used to fit the player with a shaft that suits the speed and tempo of their swing. The new Optimizer 3D also looks at other factors to determine optimum lie angle for a full fit.
Each Performance Centre carries a full Mizuno Fitting Cart, with an impressive 68 different shaft options, all available at no extra charge, plus an extended Wood and Wedge fitting pack and Premium Mizuno Balls for indoor fittings. There is no obligation to buy, and golfers will leave with a full set of prescribed club specifications.
Visitors to the new Performance Centre will be able to test out the brand’s very latest irons and woods, including the three highly acclaimed MP-20 Series irons that were unveiled earlier this year, and the brand new ST190 drivers and fairway metals, engineered to help all golfers achieve elevated ball speeds off the face.
Mizuno is distributed in Spain through Carser Sports, who have witnessed a surge in demand since taking on the role in 2017. “Mizuno delivers the ultimate in quality when it comes to golfing equipment, service and fitting,” says Sergi Cots of Carser Sports. “The Mizuno Performance Centre delivers an exceptional customer experience where the fitting process is second to none. We want more golfers in Spain to see and enjoy the benefits, so we are delighted that this facility is opening at the beautifully set and conveniently located La Cala Resort.”
Situated in the foothills of the beautiful Mijas Mountains with breath-taking views of the stunning Andalusian countryside, La Cala’s superb 54-hole resort offers an idyllic rural retreat just 20 minutes from Marbella and only 30 minutes from Malaga airport.
Mizuno’s original spirit and desire was to “go create the best products for consumers”. The La Cala Resort Performance Centre further boosts the brands offering, making them better equipped than ever to help all golfers reap maximum performance benefits from the latest ranges. #ReachBeyond