Bettinardi Golf has introduced 10 new putters for 2015 in a range it claims will "raise industry standards in cosmetics and precision".
Bettinardi says its 40,000 square foot facility in Illinois allows it to "harmonise science, beauty and craftsmanship in order to produce the finest precision milled putters".
“By producing all Bettinardi putters in my own manufacturing facility, we are able to push the envelope in design and performance,” said Robert Bettinardi, president and chief executive of Bettinardi Golf.
“No other brand or golf company can claim the same.”
Since 1998, Bettinardi putters have won more than 50 professional tournaments worldwide, including nine wins in the last two years.
Pre-orders for custom fit Bettinardi putters start on 17 December at Bettinardi.com. The range will be released on 15 January, 2015.