Brighten up your game with Golf Pride

Grip specialist brings performance that commands attention with new grips

Golfmagic Staff's picture
Golfmagic Staff
Thu, 14 Mar 2013

New Niion family

Golf Pride has introduced a striking new range of Niion grips that blend fluorescent colours with innovative new textures and unique patterns to improve feel and performance.

Niion features five uniquely vibrant colour combinations of blue/neon yellow, bright orange/white, lime green/white, white/neon green and bright yellow/blue and all are constructed of a firm, tacky rubber compound suitable for players of all abilities.

Acting as Golf Pride’s firmest and most durable all rubber grip thanks to the proprietary newly developed rubber curing process used in its production, the new line also utilises an advanced tri-texture surface pattern to deliver superb traction and all-weather control.

In addition, the proprietary Hexagon technology pattern provides increased stability and torsion control throughout the swing, leading to one of Golf Pride’s most responsive and easy to control grips ever.

“It’s no secret that colour is in, and we’re certainly bringing that with the addition of our Niion line,” said global sales and marketing manager for Eaton’s Golf Grip Division Brandon Sowell. 

“However, the Niion is about much more than just cosmetics. The new texture and pattern technologies offer performance unlike anything currently available in the marketplace and the unique material construction makes these grips a great choice for anyone from touring pros to weekend golfers.”

Click through the images below for a closer look at the new Niion grips...



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