Equipment war heats up

With Christmas just around the corner, the big companies are after your money...who will come out on top?

Martin
Tue, 12 Sep 2000

Equipment war heats up

Now is the time of year when the golf equipment market heats up and every company vies for the top spot in their specialist area in time for the Christmas market.

Callaway Golf have already stamped their arrival in the ball market this year, taking a decent share of the market from rivals Titleist. Nike too have also had resounding success with their new Tour Accuracy ball, as marketed by Tiger Woods. But a lawsuit has set them back when they were sued for misrepresentation in selling the Tour Accuracy ball claiming it was the one the Woods uses…which he does not.

Nike, with their Bridgestone designed ball, have also tried to take some major players away from Titleist such as the recent temptation to lure Davis Love III with huge remuneration.

But Love III has decided to stick with Titleist after testing their new ball. Titleist will introduce a new ball to the market sometime early next year and Love III is delighted with its performance qualities.

In the hardware market, Taylor Made have introduced their new 300 Series of drivers, aiming to topple Callaway from the top spot and regain their rightful place as innovators and pioneers of the metal wood market.

The Callaway ERC driver has caused so much attention to the market for premium end drivers that Taylor Made decided to compete directly with it and they have arrived with a product that is as good as the ERC in every way and also legal to play with in the USA.

But Callaway were quick to answer Taylor Made with the possible release of a new prototype driver, thought to be legal all over the world as used by Eduardo Romero in his comprehensive victory in Switzerland last weekend.

With the most impressive driving display of his career, Eduardo Romero cruised to a 10-stroke victory at the Canon European Masters in Switzerland using the new Rule 35 soft feel ball and an all new Callaway Prototype Driver.

Romero shot rounds of 64-68-62-67 for the largest winning margin of the year in Europe and used the Callaway prototype driver to hit a massive 325-yard drive on the 9th hole during the final round.

“I feel strong, like Tiger Woods,” said Romero, who won for the first time since the 1994 European Masters. “Six years is a long time between wins, but with the “Rule 35” ball and this great new driver, I can maybe win next week as well. I am driving the ball so far, it is amazing.”

We await to see who will come out top in the new equipment wars, but one thing is for sure, the old stalwart companies are now being challenged for their top positions and times are once again changing within the industry.

 

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