Nike joins square-headed driver club

Sasquatch Sumo rivals latest Callaway FTi driver as square becomes cool in search for 2007 customers.

Bob Warters's picture
Tue, 10 Oct 2006

Nike SQ SUMO driver">
Nike SQ SUMO driver

Back weighted putters like the Odyssey two-ball and Nike OZT130 have strongly influenced the square-headed Callaway"> Callaway FTi and Nike Sasquatch Sumo drivers revealed this week.

Both have taken the recently developed moment of inertia (MOI) in putter head design to the next revolutionary and radical level by making square - instead of pear-shaped - cool.


Callaway FTi
The aim by both companies is to deliver innovation alongside the distance, accuracy and forgiveness which golfers crave.

Both have also, in parallel, it seems, identified that a deeper titanium face and body, combined with a composite crown, helps re-position the weight in the head towards the back of the club, while not expanding the 460cc capacity limit set by the USGA and R&A.

This also affects the centre of gravity lower and deeper in the design to help get the ball airborne at impact.

"Bringing a new product to market is always exciting," says Nike's director of club creation, Tom Stites, " but the introduction of the SQ SUMO (SUper MOment of inertia) is particularly rewarding since this is the culmination of a vision that has been evolving for more than a decade. Now, with the power of Nike Golf geometrics, we've evolved my fascination with the possibilities and benefits of a square-shaped driver into a performance enhancing reality for all golfers."

Having announced their plans, the race is now on for Callaway and Nike to deliver their dream drivers into golf shops across Europe in the New Year. Expect to pay around £250 for the privilege of owning one.

 

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