|Nike SQ SUMO driver">|
Both have taken the recently developed moment of inertia (MOI) in putter head design to the next revolutionary and radical level by making square - instead of pear-shaped - cool.
Both have also, in parallel, it seems, identified that a deeper titanium face and body, combined with a composite crown, helps re-position the weight in the head towards the back of the club, while not expanding the 460cc capacity limit set by the USGA and R&A.
This also affects the centre of gravity lower and deeper in the design to help get the ball airborne at impact.
"Bringing a new product to market is always exciting," says Nike's director of club creation, Tom Stites, " but the introduction of the SQ SUMO (SUper MOment of inertia) is particularly rewarding since this is the culmination of a vision that has been evolving for more than a decade. Now, with the power of Nike Golf geometrics, we've evolved my fascination with the possibilities and benefits of a square-shaped driver into a performance enhancing reality for all golfers."
Having announced their plans, the race is now on for Callaway and Nike to deliver their dream drivers into golf shops across Europe in the New Year. Expect to pay around £250 for the privilege of owning one.