Ping's young blades

Club to attract pros and rising stars

Bob Warters's picture
Tue, 29 Jul 2003

Solheim with new blade iron (left) yesterday.

Ping has responded to calls from pros and low handicap amateurs for a traditional blade clubhead, by producing the Ping S59.

It was launched yesterday at Loch Lomond where Chairman and CEO John Solheim was excited about the prospect of making a big impression in the blade iron market.

We have the technology and expertise to become a leader in the category, said Solheim, an enthusiastic 12-handicapper. "A lot of blade players are the influencers at club level so it’s good long term for the brand. Plus, we’re providing better golfers with something they’ve long been asking from Ping."

"We’ve taken a lot of what we’ve learned over the years and applied it in a way that we believe raises the bar in the blade category."

Ping S59 blade.

The company has always been best known for its cavity-back, game improvement designs, leaving the blade market to the likes of Titleist, Ben Hogan, Mizuno and TaylorMade.

"With the S59 we’re improving the game of the traditionalist who prefers the look, feel and performance of the blade," said Solheim, who believes the new design will also attract the fast-improving and loyal junior player who reaches top club and county status quickly.

Together with designer Mike Nicolette, Solheim and his team have engineered a classic shape with a black bar across the back and a centre of gravity close to the face with the aim of creating solid feel with penetrating trajectory.

A thin top line and narrow, cambered sole combine to give the club a sleek low profile look, enhanced by an anti-glare buffed appearance.

The Ping S59 iron will be available in 2- to 9-iron and pitching wedge. Neither price nor UK availability has been set.



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