Following the success of the 1999 Demo Tour, Taylor Made-adidas Golf has announced bold new plans for its 2000 programme.
Taylor Made has, over the past five years, been at the forefront of the Demo Day development and last year alone introduced over 15,000 golfers to the performance benefits of Taylor Made clubs, equating to over £500,000 on-the-night sales. This year, the Demo Tour schedule will encompass over 750 days nationwide, and will be hosted by a dedicated team of 3 full-time technical reps, and 3 promoters who will be on hand at each venue to offer technical advice to a potential audience of over 35,000 golfers. At certain venues, custom-club fitting on Taylor Made’s FireSole and SuperSteel range of metal-woods and irons will also be available.
“Not only does a Demo Day enable the committed golfer to try for themselves the latest product offerings from Taylor Made, but they also offer us the opportunity of forging closer links with our golfing consumer and extending our brand experience at grass roots level” said Mark Richardson, Demo & Training Manager, Taylor Made adidas Golf.
Recognising the importance of being able to communicate directly with your target audience has attracted three key sponsors to this years’ Demo Tour – Marriott Hotel & Country Clubs, Chrysler and adidas Sports Eyewear, who are all keen to raise their brands awareness amongst regular golfers in the UK. They all realise that supporting Taylor Made adidas Golf on their Demo Tour gives them the ideal platform to develop this further.
For details of the nearest demo day phone 0800 389 4292