Titleist ball takes Tour by storm

The new ball from Titliest is the talk of the tour already...the Pro V1 392

Golfmagic Newswire
Thu, 19 Oct 2000

In a ball market that has heated up ever since Callaway launched their new Rule 35 ball, the leader in ball manufacturer, Titleist, have introduced their latest offering to the market.
But it will not be available until March next year in the UK.

Titleist's newest golf ball proved to be an outstanding success on its USPGA Tour debut at the Invensys Classic in Las Vegas last weekend.

The new ball, which, prior to full production starting next year, has been provisionally called the Titleist Pro V1 392. It was also used by a total of four out of the six finalists at the Alfred Dunhill Cup over the Old Course at St Andrews.

The new Titleist Pro V1 392 ball has been the talk of the Tours ever since leading Tour Pro’s started to test it earlier this year and it lived up to the reputation it has earned when three out of the top four, and six out of the top 10 golfers used it during the Invensys Classic in Las Vegas.

"It goes to show you that we can take appropriate action to respond to changes in product performance warranted by the best players in the game," Titleist chief Wally Uihlein said.
"In a competitive environment, it's better to know what you're shooting at than shooting in the dark. We watched everyone launch their ships, then we responded."

A total of 47 out of the 144-man field in Las Vegas used the Titleist V1 ball in Las Vegas and among that number were the winner, Billy Andrade, the runner-up, Phil Mickelson, and Jonathan Kaye, one of the golfers who finished in a tie for third place. Among the others to use it were Davis Love III, Jeff Maggert, Justin Leonard, Mark Calcavecchia, Jeff Sluman, Brad Faxon and Tim Herron.

The new Titleist Pro V1 392 led the official ball count in Las Vegas, 15 ahead of the No. 2 ranked ball, the Titleist Professional, and it was also hugely popular at the Alfred Dunhill Cup at St Andrews where a total of 15 used it for the first time in competition. Those included four out of the six finalists, namely Jose Maria Olazabal, Miguel Martin, Ernie Els and David Frost.

The Pro V1 392 is the newest addition to Titleist’s high performance golf ball line, complementing the Professional, Tour Prestige and Tour Balata liquid-filled centre wound golf balls.

With the Pro V1 392, Titleist delivers yet another breakthrough choice for golfers seeking longer distance plus Drop and Stop™ performance into greens.

Titleist has been overwhelmed by the interest the new ball has stirred up, not just on the USPGA Tour, but also among members of the public, so much so that it is contemplating bringing forward its launch date, scheduled for March next year.

“The excitement about the ball is prompting us to review the introduction date,” said George Sine, vice president, golf ball marketing and strategic planning. It is envisaged that if the launch date is advanced, it could be no earlier than the PGA Merchandise Show in Orlando in late January 2001.



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