What better platform could Titleist have had to unveil its latest 913 drivers Rory McIlroy using it to win his second major title?
The Irishman strolled to an eight-shot victory in the PGA Championship at Kiawah Island giving much credit to the sleek 8.5-degree driver for the length and accuracy he achieved around the Ocean Course.
The new generation of Titleist 913D2 and 913D3 drivers won’t be available to club golfers to try-and-buy for a few weeks yet, but both clubs were on the driving range at Stoke Park recently when I had a chance to hit models of the club used by McIlroy.
The clubs, featuring the adjustable Sure-Fit hosel system to change both the loft and the lie angle, replace the 910D2 and 910D3 models but with slightly different-sized heads.
The 913D2 driver features a 460cc full-pear shaped head designed for maximum forgiveness and a slight draw bias, while the 913D3 has a 445cc classic-pear shape that is forgiving and was the preferred weapon of choice for McIlroy because of its workability.
Unlike the 910 series, both D2 and D3 models now provide the same launch and spin characteristics to provide maximum fitting flexibility.
“Golfers can now choose their 913 model based on size or shape preference, amount of forgiveness or workability, and amount of draw bias,” says Dan Stone, Titleist’s vice-president of research and development. “They can then dial-in their launch and spin settings precisely using the SureFit Tour hosel.”
Cosmetically, red and silver go-faster stripes enhance the sole and there’s an arrow-style plate which houses a screw weight which engineers have introduced to keep the centre of gravity low and reduce spin.
The new drivers should produce similar trajectories to the 910 drivers but, judging by a fitting clinic staged for journalists from around Europe, deliver more forgiveness and workability through the air.
Adds Stone: “The 913D2 and 913D3 drivers offer the highest performance of any adjustable drivers on the market, particularly when it comes to speed and forgiveness.
“Every serious golfer from Tour players to amateurs of all skill levels will experience more distance potential and better driving performance with 913.”
Including McIlroy, 26 players put a 913 driver into the bag for the PGA Championship, while Nick Watney made it a quick double with his victory at The Barclays last week.
“The new 913 drivers further define our commitment and success in providing players with the game’s highest performing clubs with preferred looks, sound and feel,” says Titleist general manager Steve Pelisek.
“Our previous generation 910 drivers proved to be the most innovative drivers in our history. With 913, we’ve raised the bar even higher.”
The 913D2 and 913D3 drivers will begin shipping to golf shops on November 9, 2012, with a suggested retail price of £344.