Under Armour unveils ColdGear Infrared range

New range for winter takes inspiration from military aircraft

Charlie Lemay's picture
Mon, 4 Nov 2013
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IT'S the time of year when golfers start to dust off their wooly hats and chunky jumpers and begin to somewhat resemble the Michelin Man on the course.

We’ve all done it and it doesn’t help your game as you get hot and bothered and movement is undeniably restricted. But fear not, there’s hope for us all thanks to the new ColdGear Infrared range from Under Armour.

The ColdGear Infrared range helps you stay warmer for longer thanks to a lightweight thermo-conductive inner layer that stores body heat.

GOLFMAGIC DISCUSS: BASE LAYERS

Applied to Under Armour’s award-winning ColdGear winter clothing range is the warmest insulation layer technology ever made. Building on the brand’s recent success in winter gear, the Infrared range is inspired by the same technology used in military planes coated in powderised ceramic that absorbs infrared light.

In testing with Richie Ramsey in the Swiss Alps, the range kept the Scot as much as five degrees warmer than his assistant.  

On performance benefits from staying warm, Head of European Tour Insitute JJ Rivet said: “By moving, your body is increasing in temperature. It is important that your body retains the heat it is creating in the cold, otherwise the transfer of energy between the cold and the warm will reduce your temperature.

“Ultimately, the less energy you are using to perform your golf swing, the best it will be to increase your efficiency during five hours on the course. The more your clothing saves the thermic energy you've created, the less energy will be required by your muscles to keep it, therefore saving energy to perform to your optimum level.”

New baselayers for this season include:
UA COLDGEAR INFRARED EVO MOCK £50
UA COLDGEAR INFRARED THERMO LEGGINGS £50

Outerlayers include:
UA COLDGEAR INFRARED INSULATED VEST £80
UA ELEMENTS COLDGEAR INFRARED 1/2 ZIP JACKET £70
UA THERMO COLDGEAR INFRARED GOLF 1/2 ZIP £60

The accessories range includes: 

COLDGEAR INFRARED FLEECE STORM BEANIE £12
MEN’S COLDGEAR INFRARED STEALTH BEANIE £15
COLDGEAR INFRARED HOOD £20

Visit the Under Armour website for more information

 

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