Galvin Green and Golfbreaks.com in partnership

Galvin Green and Golfbreaks.com form alliance to engage with core golfers around the globe

Andy Roberts's picture
Wed, 30 Mar 2016

Galvin Green and Golfbreaks.com have formed a strategic partnership to combine promotional efforts to engage with core golfers wherever and whenever they choose to play.

Golfbreaks.com is Europe’s leading specialist golf travel company, having arranged golf trips at home and abroad for more than 1.5 million British golfers during the past 17 years.

While since it was founded in 1990, Galvin Green has become the leading premium golf clothing brand in Europe, with almost 50% value share of the waterproof sector in the UK & Ireland*.

The partnership between Golfbreaks.com and Galvin Green embraces various forms of customer communication across events, sports marketing, smartphone apps and social media platforms.

DAY IN THE LIFE: GALVIN GREEN'S MATS LUNDQVIST

“From our very first meeting we quickly realised that there were many synergies between our two businesses,” said Greg Pearse, Managing Director of Galvin Green UK & Ireland.

“We’re both extremely passionate about helping golfers enjoy playing anywhere in the world and at any time. Now we plan to combine resources and ideas to deliver exciting new opportunities to those who are serious about their golf.”

Each brand shares a close association with this year’s Ryder Cup contest at Hazeltine National and will be working to maximise the connection, especially as they both operate in the United States’ marketplace.

As Official Team Supplier of Weatherwear to the 2016 and 2018 European Ryder Cup teams, Galvin Green will be providing Europe’s leading players with rainwear and Windstopper garments for the first time this September.

Golfbreaks.com is offering comprehensive travel packages to the 2016 Ryder Cup contest in Minnesota, including tickets to practice days and matches, flights, a 5-night stay, plus bespoke trips for increasingly popular group bookings.

Check out the latest range of Galvin Green apparel at www.galvingreen.com

 

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