The name of John Letters of Scotland, since 1918 one of the best known in the golf industry, is back on Tour.
Not since the days of Fred Daly, Dai Rees, Lee Trevino, Bernard Gallacher, Sam Torrance, Gary Player and, more recently Paul Lawrie, has the John Letters brand been visible in the pro ranks. Until now.
With the increase in overseas imports and competition from mass production within the UK, the brand needed support and got it from leading retailer Direct Golf UK Ltd. Now the company is raising its profile on Tour, through leading pro Philip Archer.
Archer (36) who will use the John Letters logo on his bag, head-covers and visor, has already had a tremendous start to the 2008 season with top 20 finishes in the Johnnie Walker Classic and Ballantine's event, finished 29th in the 2007 order of merit.
The Warrington golfer also came close to carding the first 59 in European Tour history in the 2006 Wales Open at The Celtic Manor.
He says: “I was amazed by the reaction and interest of my fellow Tour pros to the John Letters brand on my bag. They were delighted to see a British brand with such a long history returning to the Tour.”
“It has taken a long time and a lot of hard work to get to where I am but it has paid off and I’m loving every minute. We have exciting development plans for so we're looking forward to enjoying a lot of success together.
John Letters is also Britons Simon Hurd, playing on the PGA Asian Tour and Chris Hanson currently working his way on the EuroPro Tour.
John Letters back on Tour