Shriners Hospitals for Children tournament host Justin Timberlake has been axed by the sponsors in an embarrassingly public way.
According to tournament chairman Raoul Frevel, the former N*Sync star lacked commitment to Shriners and the hospitals and patients they serve.
“Justin’s a wonderful person,” he said. “But it seemed that when the TV cameras weren’t on, he disappeared.”
While many leading lights take a well-deserved break following the gruelling Playoffs schedule, Frevel also expressed his frustration of Timberlake’s inability to consistently attract star players to Las Vegas.
“Justin did help raise millions through his concerts during the tournament in his first four years, but he wasn’t able to attract more media interest or consistently lure bigger-name players,” he added.
“At the time we got involved with golf, we were told by the PGA Tour we needed a big name and that’s how our relationship with Justin came about.”
Next year, the tournament will be known as the Shriners Hospitals for Children Open and will be part of the Tour's FedEx Cup series, counting toward the Playoffs in 2014.
Although no one made the journey from Medinah to TPC Summerlin last week, the event still managed to attract in-form American trio Ryan Moore, who went on to win, as well as Nick Watney and Robert Garrigus, who all narrowly missed out wildcard picks in Davis Love’s US Ryder Cup side.