Using a similar format to past Seve Trophy events, The Vivendi Trophy with Seve Ballesteros will replace the biennial matches, which pitch the Tour golfers from Great Britain and Ireland against those from Europe in alternate years to the Ryder Cup.
Communication and entertainment giant Vivendi, has signed a four-year agreement to title sponsor the matchplay event in 2009 and 2011 and in alternate years introduce The Vivendi Celebrity Trophy Pro-Am Tour event in 2010 and 2012 over 72 holes.
The Vivendi Trophy with Severiano Ballesteros will be held at Saint-Nom-la-Bretèche, Paris, France, on September 24-27 this year as will the full-field Pro-Am format tournament the following year as part of The Race to Dubai.
Lionel Provost, the tournament director, comments: “The Vivendi Trophy will maintain the history of great confrontations between teams such as those in The Ryder Cup and the World Cup, which when it was played at Saint-Nom-la-Bretèche in 1963, aroused such enthusiasm.”
George O’Grady, Chief Executive of The European Tour adds: "We are all well aware of the serious health challenges that Seve Ballesteros has faced with such great courage and therefore we are particularly appreciative of Vivendi’s decision to ensure with us that the match he created continues in honour of him, especially having won nine times in France.”
In the Vivendi Trophy 2009, in which Thomas Bjorn will captain 10-man Europe and Paul McGinley, GB and Ireland, there will be five fourballs on both Thursday and Friday, four greensomes on Saturday morning, four foursomes on Saturday afternoon and ten singles on Sunday.
Each team will be drawn from the leading five players on The Race to Dubai and the leading five players on the Official World Ranking on September 14.
Vivendi to sponsor new Tour events