In a rich vein of form, Colin Montgomerie will hope to re-establish himself as the British Master this week, when the European Tour returns to the Marquess course at Woburn tomorrow (Thursday) for this Victor Chandler-sponsored event.
The £208,000 will be an incentive but a victory after two successive second places behind Tiger Woods and Anders Hansen, will be the main motivation on a course he admires.
Defending champion Thomas Levet, who won a four-man playoff last year, could be a threat but has shown little form of late, so expect Robert Karlsson, beaten in the shoot-out last year and Anthony Wall (8th) to be key challengers.
Ryder Cup captain Sam Torrance will be looking for Darren Clarke and Lee Westwood to make a showing, alongside the likes of Thomas Bjorn, Phillip Price, Padraig Harrington and Paul McGinley.
The course, which demands long, straight driving and assured long-iron play could suit Justin Rose and Greg Owen.
*The Kemper Insurance Open has produced first time winners for the last three years, with Frank Lickliter the defending champion this time.
It's doubtful the sequence will continue with players of the quality of Justin Leonard, jose Maria Olazabal, Greg Norman and Tom Lehman in the field, but there's some inside knowledge on the form of Per Ulrick Johansson of Sweden worth considering.
This is just the kind of event the former Ryder Cup player might emerge from with some success.
Luke Donald and Ed Fryatt from England are also in this US PGA Tour field.