SKECHERS has today confirmed that World No.5 Matt Kuchar will be the first brand ambassador and face of the Skechers GO Golf line.
The multi--year partnership will feature the seven-time PGA Tour champion in a global Skechers GO Golf advertising campaign that covers TV, print, digital and outdoor mediums.
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Skechers Performance Division will also collaborate with Kuchar on a namesake signature shoe line.
“We are excited to announce the addition of Matt Kuchar to the Skechers Performance Division as we expand the Skechers GO Golf line,” said Robert Greenberg, SKECHERS Chief Executive Officer.
“Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the discerning golf community.”
Kuchar said: “Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success.
“In trying out the GO Golf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”
This announcement marks the third elite, high--profile professional athlete to join the Skechers Performance Division. On board since 2011, champion marathoner and Olympic medalist Meb Keflezighi recently extended his agreement by three years through 2016 and elite distance runner Kara Goucher signed on in May.
Driven by messaging that builds on the success of the award--winning Skechers GOrun and GOwalk platforms, Skechers GO Golf marketing initiatives will continue to emphasize a grassroots strategy with event sponsorships, product demonstrations and tradeshows to target the professional and recreational golf community.
Skechers Performance Division is known for developing products that combine high--performance technology and innovation with unparalleled comfort, and Skechers GO Golf follows suit, bringing advanced footwear to the fairway that is built for functionality and comfort on and off the green.
The success and expansion of the Skechers Performance Division comes at a time when SKECHERS ranks as the third largest athletic shoe company in the US and was recently named the “the hottest major (footwear) brand in the US” by Princeton Retail Analysis.
For more information visit SkechersGOgolf.co.uk