|Nike Ignite ball|
Ever innovative with its TV commercials, Nike has done it again with its hilarious, though poignant, representation of those evergreen irritants - slow golfers - to illustrate the power and accuracy of its latest Ignite ball.
A fourball of golfing robots are holding up play in the fairway as a human two-ball impatiently waits on the tee. Finally one of the waiting group explodes with a tirade of abuse and hits his tee shot into the robot quartet.
The robots swivel round with a mechanical (should that be maniacal?) glare and fire their Ignites back at the group who duck for cover as balls smash through their golf cart windscreen just inches apart.
I can't claim similar accuracy with the Ignite balls I've used lately but mine have certainly been peppering greens, if not (wind)screens!
In the past I've always been a little distracted by the inevitable swoosh logo on Nike balls and found them too firm and 'clicky' off the face but a combination of three-piece construction, feel and penetrating flight seem to compliment my slower swing speed. I get a few more yards for my money, too, thanks to the low spin characteristics of the dimple pattern.
I'm also impressed with the ball's durability. Nike balls have tended to scratch and tear, especially in the winter months so I've been pleased to regularly wipe off the mud to discover a ball that retains its pristine lustre so much longer.
*What's in your bag? Submit a user review of the equipment you carry for the chance to win a golf break at Hawkstone Park or a day out with a pal.
And if you’ve got equipment to buy or sell second hand you can do that too, in our popularclassified section.