American Golf partners with European Tour to deliver Fan Experience

New 'Fan Experience Zones' to be set up at selected European Tour events...

Andy Roberts's picture
Fri, 3 May 2019
American Golf partners with European Tour to deliver Fan Experience

American Golf has announced a partnership with the European Tour that will see it deliver Fan Experience Zones at the Betfred British Masters, BMW PGA Chmpionships and Aberdeen Standard Investments Scottish Open.


As an official sponsor and fan experience partner of the Tour, American Golf will deliver experiential activities at each of the events that are designed to be fun, easy to try and engaging for a range of fans from the most avid golfers to absolute beginners.

"We’re delighted to agree this partnership with the European Tour and to have the chance to help fans enjoy swinging a club at three of the biggest golf events in the UK," said Conrad Edkins, Director of Marketing at American Golf.

"Our aim is to give golfers of all abilities, and even absolute beginners, the chance to swing a club, improve their game, have a go at some fantastic games that have been designed especially for these events and maybe even win a prize. Most of all though, we want the fans to have a fantastic experience with a club in hand whilst taking in the spectacle provided by the world’s best golfers out on the course."


Among various attractions, visitors to the American Golf Fan Experience Zone will have the chance to take part in a short game ‘Skeeball’ chipping challenge, test their skill on the American Golf putting course and even take on a unique version of the board game ‘Connect Fore!.’ The focus will be firmly set to fun and with specially designed activities on offer every golfer will be able to try something new.

In the lead up to the events American Golf will be offering its customers the chance to make their visit even more memorable with exclusive prizes that will be the envy of every golf fan.

With the first event at the Betfred British Masters less than two weeks away, prizes currently up for grabs are four pairs of VIP hospitality tickets for the event at Hillside Golf Club, plus £150 in American Golf vouchers; two pairs of VIP hospitality tickets to the first 2019 Hero Challenge, set in a purpose-built arena right in the heart of Liverpool’s docks; and six pairs of tickets for entry to the final days of the tournament.

Just follow American Golf social channels for news of the competitions and like and share for the chance to see the Experience Zones in person.