First Look: Sterling England irons

British newcomer launches super-premium bespoke irons

Andy Roberts's picture
Wed, 22 Oct 2014
First Look: Sterling England irons

STERLING ENGLAND, a new British company, has launched its bespoke, exclusive and British-designed irons that can be fully customised and personalised to your precise specifications.

In every area of life people have a choice as to whether they go for the ordinary, the special, or something a significant step on from that, which just exudes class, quality and really stands out from the crowd. For golfers, though, this final option has long been missing when it comes to the clubs they play.

Ultimately, playing golf is a craft, and creating the game’s equipment was once a real art form. Sadly, such levels of craftsmanship have all but disappeared from the game… until now.

Sterling England’s new bespoke irons fill golf’s super-premium void, offering the most discerning of golfers truly exquisite tools that bear the hallmark of unique British designs, real innovation, the finest craftsmanship and unmatched attention to detail.

Each Sterling design is 100% British, inspired by the heritage of the game and embraces the finest techniques and milling processes to bring you products that truly are a work of art.

The clubs are individually handcrafted using the finest materials to deliver a product that is already unique to you, even before they have been tailor-made and personalised to your precise specifications and wishes.

These stunning irons are available in a choice of three colours – Silver and 24K gold Leaf, silver or Smoke black with a wide array of shaft options from the premier brands, and the grips of your choice from the top players in the market such as Golf Pride, Lamkin and Winn. And if you have a preference not listed, we will move heaven and earth to meet your wishes.

These wonders of golf club engineering, forged from finest Japanese S25C Carbon Steel then completely CNC-milled, have been two years in the design and testing phase.

The level of craftsmanship and attention to detail is second-to-none within the golf industry, with the end result a set of irons that both look supreme and perform supremely.

After a personal fitting at one of our UK stockists or our UK fitting centre, your exclusive set of irons will be made from scratch, specifically for you, to your desired specification and delivered to you within six to eight weeks.

For that extra finishing touch, your name or details will be etched onto the hosel of each iron, while each set comes with a Sterling Silver Ball Marker, again personalised to your wishes, and an elegant set of iron covers to keep your clubs pristine.

Discerning golfers who like the very best things in life will already have the house of their dreams, a car that turns heads and a watch that makes a strong statement about who they are. Finally, they can now own a set of golf clubs that really sets them apart too.

Sterling England irons are priced at £3,500 for nine clubs from 4-iron to sand wedge, including a gap wedge.

For more information visit