The DP World Tour and BMW Group have extended their partnership which will see the premium car brand remain as an official partner until the end of the 2027 season.
As part of the agreement, BMW will remain the title partner of the BMW PGA Championship and the BMW International Open until 2027.
The partnership extension cements BMW as one of the DP World Tour's longest-standing relationships dating back to 1989. It was this year when BMW promoted their first event in Munich.
BMW became the title partner of the BMW PGA Championship at Wentworth in 2005. This competition has become the Tour's flagship event and was won by Shane Lowry back in September.
BMW will benefit from highly visible branding and product placement at DP World Tour tournaments each season and across the Tour’s media and digital platforms.
Our Journey Continues.— DP World Tour (@DPWorldTour) December 13, 2022
BMW remain as Official Partner of the DP World Tour and Title Partner of the @BMWPGA and BMW International Open until 2027.@BMWGolfsport pic.twitter.com/lQJuzpHELu
BMW will also enjoy access to the Tour’s premium hospitality services and Pro-Ams to create unique customer experiences.
As the official car of the DP World Tour, BMW will continue to supply its luxury high-end and fully electric vehicles to the DP World Tour and make a valuable contribution to a sustainable tournament experience for players, staff and fans.
"The close collaboration with the European Tour group, which started back in 1989 with the inaugural BMW International Open, played an important role in the BMW Group becoming one of the most reliable and dedicated partners in international golf," said Bernhard Kuhnt, Senior Vice President of BMW Group Europe.
"We are delighted to continue along this successful path with the DP World Tour, and to bring innovative developments to both the sport and our events.
"The BMW International Open and the BMW PGA Championship are tournaments that are very popular with golf fans and players alike, thanks to their long tradition and the excellent sporting and BMW brand experience. Based in two core markets in Europe, these events will form important pillars of our worldwide commitment to golf going forward."
(Image credit: BMW Group)