Premium British lifestyle brand Crew Clothing has signed up-and-coming professional golfer Todd Clements.
Designed for performance on the course, the deal will see him wear the brand's new golf collection at every tournament this year.
He'll be featured in Crew campaigns and product launches as well as across his social media channels and TV appearances.
As a partner to the Legends Tour, Crew shot Clements in the brand on one of the most prestigious courses in Britain: Wentworth.
The brand say he's charismatic, talented, progressive and a natural a natural fit for the brand.
He's racked up numerous accolades across both the amateur and professional game, winning the prestigious English Amateur Championship in 2017.
His peak professional victory came at the 2018 Saudi Open, this was closely followed in 2019 by winning the PGA Europro2019 IFX Payments Championship then the MacDonald Hill Valley Championship.
Clements has now secured his full category status for the 2022 European Challenge Tour.
He said: "I'm delighted to be a Crew ambassador. The brand's dedication to technical innovation aligns with my goals and I'm looking forward to putting the collection through its paces on the course all over the world.
"I'll be wearing Crew every day – for all golf activities – from my local club in Colchester to tournaments as far flung as the Caribbean.’
Crew's brand director, Georgina Clark, said: "Todd is going from strength to strength on the course and we wanted to help him secure many more trophies with our performance collection.
"He's one to watch and we’re extremely proud to be on that journey with him. He's also a really nice guy – a perfect addition to the Crew family."
The signing comes as Crew continues its commitment to the very best of British sport. Over the past three years, the brand has been building an impressive portfolio of premium sports partners including Henley Royal Regatta, Williams Racing, Exeter Chiefs, the Lawn Tennis Association and more.
This year, they activated at all these events in numerous ways, including licensed collections, onsite pop-up shops and online promotions. Now it seeks to celebrate the talent that’s pushing these sports forward, as well as the legends, with a roster of ambassador programmes. There’s more information on that coming soon.