Titleist rolls out 2017 Pro V1 and Pro V1x golf balls

Titleist claims its new Pro V1 and Pro V1x golf balls for 2017 are "the most advanced, best performing golf balls ever stamped with the Titleist script."

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Titleist claims its 2017 Pro V1 is its longest golf ball ever. It has been reengineered with a Next Generation 2.0 ZG Process Core that delivers longer distance on all shots through lower long game spin and faster ball speed, while maintaining the very soft feel and superior short-game performance that Pro V1 players demand.

The Pro V1's new spherically tiled 352 tetrahedral dimple design produces a penetrating trajectory with even more consistent flight.

The equally long Pro V1x features a ZG Process Dual Core, is enhanced by a new spherically tiled 328 tetrahedral dimple design that produces a high trajectory with its most consistent flight ever.
 

Both Pro V1 and Pro V1x continue to deliver superior short game scoring performance. The soft Urethane Elastomer cover system used on both models is precisely formulated to deliver 'Drop-and-Stop' greenside control with soft feel, providing golfers with the performance and confidence to hit it closer to the hole.

The ball's soft Urethane Elastomer cover, created by a chemical reaction that takes place during the casting process, also provides long-lasting durability throughout the course of play.

In total, more than 100 players worldwide have put the new models in play, including Jordan Spieth (Pro V1x), Adam Scott (Pro V1), Jimmy Walker (Pro V1x), Ian Poulter (Pro V1x), Kevin Kisner (Pro V1) and Webb Simpson (Pro V1) since the Tour seeding and validation process began on the PGA Tour in October 2016. 
 

Commenting on his new Pro V1 ball, 2013 Masters champion Scott said: "I think the remarkable thing with the new Pro V1 is how far it goes now. I’m hitting it longer than I ever have but I also have that soft feel like when I grew up playing a balata golf ball – it’s incredibly soft."

As for the new Pro V1x, two-time major champion Spieth said: "I put new Pro V1x in play in Australia and in the first week we won. What I noticed immediately was the improved flight. It held its line in the crosswinds better."

Bill Morgan, Senior Vice President, Titleist golf ball R&D, said: "No matter their playing ability, golfers have a simple choice when it comes to selecting the best golf ball for their game.

"Either Pro V1 or Pro V1x will give you the best opportunity to shoot your lowest score. The decision purely comes down to flight, feel and spin. As we’ve told the pros, while you may consider yourself a ‘V’ or an ‘X’ player, we think this is a great time for you to re-evaluate both Pro V1 and Pro V1x to see which 2017 model is the best fit for your game."

SRP: £52
Available: January 25

For more information visit www.Titleist.co.uk